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Rotten tomatoes terminator salvation7/27/2023 ![]() ![]() As the sites grow more prominent, however, they also are attracting questions about their methodologies, and who exactly qualifies as a film critic in the Internet age? The studios are always searching for new ways to sell movie tickets, and they are now looking to review aggregators such as Rotten Tomatoes, Metacritic and newcomer Movie Review Intelligence to generate box-office buzz by amplifying the sound of the critical chorus. But a closer look at Saturday’s full-page ad revealed a more unusual endorsement: a 98% “fresh” rating from the website Rotten Tomatoes. ![]() Disney’s newspaper advertisement for “Up” featured the kind of blurbs typically associated with a critical hit, with Roger Ebert, Leonard Maltin, and the Wall Street Journal’s Joe Morgenstern among the reviewers quoted. ![]()
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